The Hunger Games-Disassembled

Production
Production Company: Lionsgate (is recognized as the most commercially successful independent film and television distribution company in North America.
Locations: The actuality that the film production company is in north America, it is probably why most of the filming locations are set in Northern sides of states, in this instance, North Carolina. Another reason would be due to the fact that there is more forests in the North, which would then aid in actually helping with the setting the scene of the film.
Insurance Company: The film was insured by Fireman's Fund's Insurance company, and due to the fact they were filming in Forests, they insisted in actually taking various risk health hazards, to ensure that there were no casualties from the likes of Bears, insects, or even venomous plants. Also the actuality that there were to be arrow's fired in the film, meant that there was also the risk of wayward arrows, ands also, a scene which resulted in a chase alongside a fast flowing river. the film was a risky one, and therefore it was a big job for the Insurance Company top actually ensure that there were not to be any injuries due to the wilderness of a setting.

Marketing
Lionsgate saw that Suzanne Collin's books had potential and therefore ensured that they were to be the film production company to produce this film, and took legal rights in 2009. The books were in early stages at this point, and so they ensured that they would advertise the book to ensure that once they made into a film, more people would be aware of it, which would ensure that it could be a successful film. This was the first move of Marketing Lionsgate did for the film, even though the marketing was indirect, it was still hyping up[ the Hunger Game name, and ensuring that in future, they would do well.

To ensure that the film engaged wit various different types of audiences they took the book's focus of romance of the story, and put the film's focus more on the character of Katniss Everdeen, who played a reluctant revolutionary hero, which can be seen through films like Harry Potter, which had also reached out to a various different audiences. the book's focused more on the romance of the characters Katniss Everdeen and Peeta Melark, and this would by and large lead to the exclusion of good audiences, so to ensure that they actually reached out to a different audiences, they ensured that the focus of the story shifted slightly. This would also ensure that the end result would result in ensuring that the film would appeal to a huge audience, and ensure they get loads of people to watch it.
This expresses that Lionsgate looked to the success of Harry Potter and somehwat analysed what they did good and picked out the fact that Harry Potter's role in the story could have been the key to the success of the actual story.

Furthermore, the actuality that there is a Female lead would engage with more girls, and ensrue that it does appeal to female's also. this can be seen with Twilight, since the lead character was a female, and they were successful. this also proves evidential to the fact that Lionsgate saw potential in the story in it searly stages, and also proves evidential that Lionsgate did research on other successful films such as Harry Potter and Twilight. The fact that there is a lead character would not act as a deterent to male audiences, as this can be seen through films like Lara Croft, Resident Evil and Salt and that male's would tend to look at the action side of the film (sterotypically), and hunger Games has a fair-share of action, which would ensure that they would appeal to a larger audience. So the content of the story itself would be the marketing of the film, and all Lionsgate would then need to focus on would to actually ensure that they bring out this content and ensure that they attract as big as an audience as they can possible get.

However, a major advertising hit was the actuality that the Lionsgate film industry chose to actually release the film in March, a period which is not known  for blockbusters, as it is after the Oscars and respective film award ceremonies. So the fact that Lionsgate targeted this time shows that they were aiming to actually take over most of the billboards, bus-sides and other advertising schemes, as they were no other major films coming out. They could dominate the advertising world of film, which is a good. They were dominating platforms, online ads, television advertisements, and billboards, and had a wide range of different advertising schemes to actually advertise the Film. This was only because they chose the date of March, and targeted this isolated period which would then, by and large ensure that they were reaching out to the wide range of audience they had targeted.

Distribution
With £4.9m, including Thursday night previews of £431,000, The Hunger Games has posted the biggest UK box-office opening of the year. But with a concurrent mammoth US opening of $153m, the third-biggest ever for that territory, Lionsgate has acted quickly to put the UK result in an appropriate context. "The Hunger Games was always destined to be this phenomenon in the US," says the distributor's UK boss, Zygi Kamasa. "Book sales have been strong in the UK, but it's not on the same scale. We hoped to be better than Twilight's UK opening, and in fact we are very nearly double that." Indeed, such is the monster the Twilight franchise subsequently became, it's easy to forget that the original film's UK debut was a relatively modest £2.51m, significantly behind the pace of its US opening of $69.6m.

Later episodes saw the gap between the two territories narrow, as UK audiences caught up. The first Twilight film went on to reach £11.21m, nearly 4.5 times its opening, and Lionsgate will be looking for a similar decent multiple with The Hunger Games. Analysis shows that schools break up for Easter on Friday, and the film's 12A certificate makes it available to younger teens. The only question is how it will be impacted by the strong competition that is imminent.

There is a great example of synergy with the Hunger Games as now the Books ensured that the film would sell and now that the film is successful it will lead to the Books sales rising, and there's always been confirmation of the Hunger game's video-game, which will also add to cause of the overall sales on this Household. Other confirmations include toys of the character Katniss Everdeen, and possible other main characters of the films. The book is a triology, and therefore it will be obvious that there will be a sequel to this success. For example, Anthony Horowitz Alex Rider books sold extremely well as books, and when the first installment of the books, Stormbreaker, was being turned into a film, people expected that there would be a system created and that eventually all the films would be created, which would then lead to a synergy of the Story, with toys being created, and game's being created, and ensure that the books sales increased again. However, the fact the book flopped lead to the whole cause dieing, ruining a great story, and a great idea. This expresses that it was somewhat important that The Hunger Games did well, meaning that the fact they actuality introduced the film in March was a good idea, since Lionsgate, who had legal rights to the story since 2009, wouldnt want to risk the publicity, which is why they probably chose such an isolated period so that they could advertise their film to the maximum.

Consumption
The film's estimated budget was around a a reasonably high 78million  dollars, but however, it created a staggering 155 dollars in first 2 days in the US alone, breaking various different records, and listing it amongst big name films such as the Dark Knight Rises, and the Harry Potter series.