How Disablity is represented

Disability has been represented through the way the character acts, as he speaks like a child, and his vocabulary used does seems to be basic. The fact that the detective Frost speaks with him with respective shows that he was aware that he was taking this on board. Most of the evidence pointed against the disabled guy, and the fact that Frost was not harsh in actually getting proper answers from him shows that he was aware that he needed to be gentle with him, which is why he sort of spoke down to him, as if he was a kid.
The actuality that the person in question had his father behind him, in a position that made it look as if he was above him, shows that his Father was watching over him, as if he was a kid, helping with that kid-like image.

Billy, the disabled character's father kneels down at the side of Billy combined with a high angle shot of the Father and Billy, further reinforces the representation of Disability being child-like. This is because high angle shots are typically used to suggest that those being ''looked down'' on are easily intemidated.
The use of a low angle POV is combined with a close up of billy's face invites the audiences to intrepret Billy's facial expressions as being overly suspicious of those in authority.  The actuality that Billy's head is tilt to the side adds to the perception that those who are disabled are easily confused.
Such an insinuation might intrepret the reasoning behind why Billy's father had to explain the reason of the police visit in such simple terms. and why he chose to sit so closely to him, acting as a much needed assistant.

In contrast the combined techniques of reverse editing, low angle framing of shot, and close up of the inspectors facial expression and use of high key lighting lends to the representation that of the abled bodied being more trustworthy and genuine.

Avatar- Disassembled

Production
It is reported that in 1994 James Cameron prepared for the film by writing an 80 page treatment for the film which expresses that he had planned for this film long time before it was actually produced. This meant he could apply successes of films that would be released, and could plan for his ''ultimate'' film. The actuality he had planned for this film more than 10 years prior to actually creating it expresses he was still taking inspiration from other films, and had 16 years to actually plan every aspect of the film, meaning its end result would be record-breaking.
The content of the film involved creating another world, expressing that he needed as much inspiration as he could get. he had help from renowned artists Jordu Schell and Wayne barlowe to help him create this new world and the creatures within it, which took the duration of 2 years, expressing the fact that he was taking time with this film, and ensuring that everything was to a high standard. The fact he took time expresses his patient and his careful planning to the utmost detail, which actually backs up the fact that he was able to actually produce a film that needed such money (237 million)

To ensure that a director pulls of a film like Avatar they would need to rely on inspiration as it would actually be time consuming, and with inspiration would come determination. Cameron was quoted saying that his inspiration came from every single science fiction book he read as a kid. Furthermore the actuality that it took him 15 years to actually construct this film shows that he had obviously taken inspiration from other film ideas, or other new technological inventions that would come out in the 15 years gap between the initial planning and the actual production.
The whole star-crossed love theme of 2 beings that did not mix, (similar to that of Romeo and Juliet) reverberated through the film, and Cameron stated that he got this inspiration from his successful film Titanic with Jack and Rose, 2 people from social classes, falling in love. this was similar with Avatar, as it became obvious that Cameron had done the same with this film, to ensure that he got the same success as he did with Avatar.
This is not the only time James Cameron has applied the whole star-corssed lovers theme, as he did the same with film-hit Terminator, with a person time travelling to save a lady whose child would then become a leader of a human revolution against robots in the future, in order to save her from a terminator which has also been sent back to kill her. The 2 also fall in love even though they are both from different time zones.

The film also had a implicit political meaning behind it, which could also have been one of the reasons why it took him so long to actually create this film. James Cameron was quoting saying "We know what it feels like to launch the missiles. We don't know what it feels like for them to land on our home soil, not in America'', which similar to Shakespeare expresses how he makes his point through his production without actually making anything explicit, which also conveys the genii this man really is.

The main reason why the film took such a long time was most likely due to the fact he had planned for this film in the 90's and had thought to wait for the visual effects techniques research to reach a necessary level of advancement in order for the film to be adequately portrayed. In my opinion, logically it makes sense that he would wait for this, as he was attempting to actually create a whole new world, and needed the right visual effects, and in order to do so, he needed to actually invest time into waiting for everything to advance.
Innovations include a new system for lighting massive areas like Pandora's jungle, a motion capture stage or "volume" six times larger than any previously used, and an improved method of capturing facial expressions, enabling full performance capture. To achieve the face capturing, actors wore individually made caps fitted with a tiny camera positioned in front of the actors' faces; the information collected about their facial expressions and eyes is then transmitted to computers. According to Cameron, the method allows the filmmakers to transfer 100% of the actors' physical performances to their digital counterparts.Besides the performance capture data which were transferred directly to the computers, numerous reference cameras gave the digital artists multiple angles of each performance. A technically challenging scene was near the end of the film when the computer-generated Neytiri held the live action Jake in human form, and attention was given to the details of the shadows and reflected light between them.



Marketing
The first photo of the film was released on August 14, 2009,and Empire magazine released exclusive images from the film in its October issue. Cameron, producer Jon Landau, Zoe Saldana, Stephen Lang, and Signourney Weaver appeared at a panel, moderated by Tom Rothman, at the 2009 San Diego Comic-con on July 23. Twenty-five minutes of footage was screened in Weaver and Cameron appeared at additional panels to promote the film, speaking on the 23rd and 24th respectively. James Cameron announced at the Comic-Con Avatar Panel that August 21 will be 'Avatar Day'. On this day the trailer for the film was released in all theatrical formats. The official game trailer and toy line of the film were also unveiled on this day.

The 129-second trailer was released online on August 20, 2009.The new 210-second trailer was premiered in theatres on October 23, 2009, then soon after premiered online on Yahoo! on October 29, 2009, to positive reviews. An extended version in IMAX 3D received overwhelmingly positive reviews. The Hollywood Reporter said that audience expectations were coloured by "the [same] establishment skepticism that preceded Titanic" and suggested the showing reflected the desire for original storytelling. The teaser has been among the most viewed trailers in the history of film marketing, reaching the first place of all trailers viewed on Apple.com with 4 million views. On October 30, to celebrate the opening of the first 3-D cinema in Vietnam, Fox allowed Megastar Cinema to screen exclusive 16 minutes of Avatar to a number of press. The three-and-a-half-minute trailer of the film premiered live on November 1, 2009, during a Dallas Cowboys football game at Cowboys Stadium in Arlington, Texas, on the Diamond Vision screen, one of the world's largest video displays, and to TV audiences viewing the game on Fox. It is said to be the largest live motion picture trailer viewing in history.
The Coca-Cola Company collaborated with Twentieth Century Fox to launch a worldwide marketing campaign to promote the film. The highlight of the campaign was the website AVTR.com. Specially marked bottles and cans of Coca-Cola zero when held in front of a webcam, enabled users to interact with the website's 3-D features using augmented reality (AR) technology. The film was heavily promoted in an episode of the Fox Network series Bones in the episode "The Gamer In The Grease" (Season 5, Episode 9). Avatar star Joel David-Moore has a recurring role on the program, and is seen in the episode anxiously awaiting the release of the film. A week prior to the American release, Zoe Saldana promoted the film on Adult Swim when she was interviewed by an animated Space Ghost.


McDonald's had a promotion mentioned in television commercials in Europe called “Avatarize yourself”, which encouraged people to go to the website set up by Oddcast, and use a photograph of themselves to change into a Na'vi.

The synergy of the film involved the actual making of the Avatar game, with Cameron choosing Ubisoft, respectively, to make his game. The 2 collaborated extensively, which was then released later in 2009.