Notes

UK Film Council-money receives came from Government, and Lottery, and money is distrubuted to production company to aid in funding UK based films.

NO LONGER EXISTS

BFI
35,00 jobs, 4 million, largest market share in a decade, exceeded 1 billion pound in box Office, entertained over 2000 million people, grossed over 800 million pound. Backed film Festivals across the UK. Stimulated Film Culture across country.
All in 10 years

Raising Awareness: Prints and advertising fund provides £1 million every year to help British distributors promote mainstream films.


How are films are funded?
Scriptwriter to write the film, and have possibly some budget to develop that film (eg story board, which could take time), quite often then Production teams will get involved and sign it onto a director, as directors tend to use the same production company.

With Monsters it was different due to new technology people are able to construct films on a smaller budget. With Hunger Games, Lionsgate bought rights to the  book and advertised it to actually raise the hype of the film, and ensure that then they would have a fan base when they produced the actual Film. Different production companies appeal to different audiences ( Niche audiences and mass audiences).

Improvement in home cinema is  getting common (due to sites like netflix, and lovefilm, and the fact people will be able to actually stay at home, in their comfort zone), and ensures that less people go to the actual Cinema. This means that Production companies will have to think about other avenues in making money.  Cinema's need to advertise the whole experience of going to the actual cinema, to actually avoid that people will not stay at home, and watch the movies. This means they will have to actually advertise the whole night out, and the whole experience of going out. This has lead to Cinema's being made more comfortable, and almost, an substitution from going to the pub.

Audience
-People all watch the same media, but can interpret it differently.

The Effects/Hypothermic Model
When the media is injected like a syringe, it injects all the ideas into the audience, and they absorb that. In other words, if you watch something violent, you may go and do something violent. Films like the Exocist (1973), and the Clockwork Orange (1971) were both banned on the belief that they might encourage people to copy the crimes within them. There are examples, such as he Jamie Bulger murder, who was murdered by 2 kids that were affected by Chucky, a serial-killing doll.

Who owns a film?
The production companies have the legal rights, and ownership of the film, but once the audience have viewed it, they own their interpretation of it, memories, and emotion.



Identification: violence in the media releases tension and desires through identification with fictional characters and events (catharsis).

Sensititation: violence in the media can sensitise people to the effects of violence.


Criticsms of mass audience theory
Thinks of everyone as one person, and does not recognize that people are individuals.

Uses and Gratifications

Information- We want to find our about socety and the world- We want to satisfy our curiosity.
Personal Identity- We may watch the television in order to look for models for our behavior. So for eample we may identify with characters that we see in a soap. The characters help us to decie what feel about ourselves and if we agree with their actions and they succeed we feel better about ourselves- think of the warm feeling you get when you favourite chasracter triumphs at the end of a programme.
Integration and Social Interaction-  We use the media in order to find out more about the circumstances of other people. Watching a show helps us to empathise and sympathise with the lives so that we may even end up thinking of the characters in programme as friends even though we might feel bit sad admitting it! At the same time television may help us to get on with our real friends as we are able to talk about the media with them.

Hunger for Escapism and Entertainment has lead to people going to the Cinema. Furthermore, this can be linked to why people take drugs and consume a lot of alcohol.

Oil Rigs, and airlines are huge secondary consumer's of films, as people in Oil Rigs struggle to find other ways to entertain themselves. Furthermore, with Airlines, in order to entertain their passengers, films are efficient.

Digital Technology

PRODUCTION
 The importance of Production for Institutions?
Mass (e.g Avatar)
- 3D to rope in the audiences they are targeting, so that they can ''wow'' them.

Independant (e.g Monsters)
-Cheap for digital cameras
-Cheap for digital production studios.
-Crew smaller-cheap
-Locations are more diverse.


The importance of Production for Audiences?
- 3D,HD (e.g Avatar)
- Bigger Sceens
- Home cinema.

MARKETING
Institutions

-Net
-Social website, costs and saturation
-Blogs
-Trends (Hunger Games)
Synergy
Fandom
-Audiences follow, react, interact, communicate

DISTRIBUTION
-Digital Prints Vs 35mm
-Satalite Streaming
-Home Market -VHS-DVD-BluRay- Netflix/Lovefilm
                         -TV- Satelite-Ondemand

-Internet - Piracy issues.